CISW: Various Research Debunking What We Think About Food

(*Author’s note – #CISW = customer is sometimes wrong)

If you were someone that assumed your hunger determined how much you eat in the course of a day which would in turn impact your overall diet and health, well, you know what they say when people assume.

Daisy Meager of MUNCHIES – the food channel for the media organization VICE – published a story discussing the findings from a University of Sheffield study in the Food Science and Nutrition journal which concluded that a person’s appetite does not adequately predict calorie consumption  .  The lead author of the study, Dr. Bernard Corfe, suggests that other factors such as energy expenditure, olfactory triggers combined with visual appropriation, and accepted behaviors and norms like mealtimes should be researched more thoroughly to understand the comprehensiveness of food diets.  This makes sense, considering that 51.3 percent of his studies found no correlation between appetite and energy intake.

Brain Food? (*Taken from Flickr Creative Commons)

Future research will hopefully provide more answers to those within the food industry.  In the meantime, other research has taken place elsewhere at Johns Hopkins University that can potentially solve binge eating behavior .  Essentially, in a study of rats conducted by lead author Jocelyn Richard, by manipulating and suppressing certain neurons in the brain, they were less likely to be so reliant on the reward center of the brain for a sugary treat.  Not only is this exciting news on a relatively unstudied area of the brain, but as the report argues, it can help change and provide new methods of treatment for food, drink, or drug addiction.  Obviously, as Richard mentions, it is still in the early stages and researchers and food executive alike should advocate for normal food consumption through moderate means.  But with other studies suggesting that some of the processed food products we are currently consuming are as addicting as crack .  These products are almost always high in fat, sugar and salt and immensely trigger the reward center in our brains that make us crave for more.

Collectively, these reports reveal that there is still much to be learned about the food we consume.  There are numerous factors that influence calorie consumption, complex neurological structures impacting binge eating behavior, all the while living in a society that produces processed food in massive bulks.  Hopefully, more awareness on these topics will improve the standards in which we deal with food.

In the meantime, I’m going to order some Grubhub.


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